A [strategy + creative] consulting firm for life science companies.
We recognize the needs + challenges of life science companies at all stages. From early-stage startups raising their first round, to venture-backed companies preparing for IPO and multinational, revenue generating industry leaders.
CUSTOM SOLUTIONS
AT ALL STAGES
Over the years, we have heard from clients and witnessed first-hand the disconnect between STRATEGY development and CREATIVE execution. Large companies often have adequate investment @ launch, but struggle with ongoing support for mature brands. To get STRATEGY + CREATIVE, they often need to use multiple service providers, and as margin control becomes a concern, we understand that becomes inefficient and cumbersome.
“… we have about 11 agencies supporting Brand X … one for marketing collateral, one for eDetailing, one for website design, one for CRM + CLM, one for facilitating events and advisory boards … but we still have a gap in content generation … the creative ones are no good for medical writing and creating new and impactful content.”TNG Creative Client, Director of Marketing
On the other hand, the complexity of vetting and engaging multiple service providers becomes challenging for many earlier stage companies with limited capital. We understand these companies who need an efficient and effective team to address internal bandwidth issues, while ensuring high-quality and impactful deliverables that fulfill critical strategic needs.
So who can we help?
Early stage startup
Limited bandwidth, gaps in commercial know-how, and most importantly, little to no capital? But there is a critical requirement to build an impactful identity and design a defendable commercial strategy before raising a Series A.
Pre revenue company
Growing company focused on executing clinical trials and needing to partner a lead product? But a deeper understanding of physicians, payors and patients is needed to build more impactful partnering materials and extract maximal value.
Revenue Generating
A key brand is already generating $1B or more in revenue? But the sales and marketing budget is being shifted to an up-and-coming blockbuster. A lean and efficient commercial infrastructure is needed to continue driving awareness.
WE IMPLEMENT OUR
STRATEGY + CREATIVE
MODEL FROM DISCOVERY TO END OF LIFECYCLE
TNG prides itself on having a small, nimble and multidisciplinary team that effectively traverses the gap from STRATEGY to CREATIVE. We develop materials that tell a meaningful story and communicate the right message to the right audience, wrapped in a creative and aesthetically attractive presentation.
Learn more about how TNG can help you bridge the gap:
